Skip to content

Sustainability Report

FrankPR Inc. Sustainability Report 2026

The Company places the resolution of social issues at the very purpose of its business, through ethical manufacturing and support for corporate communications.

  • Published: 2026-06-29
  • Publisher: FrankPR Inc.
  • Reporting period: Inaugural issue (primarily July 2025 – June 2026, with key results from prior years included)
  • Next issue: June 2027
  • Approved by: Maki Matsuo, Representative Director & President

Editorial Policy

This report is FrankPR Inc.'s (hereinafter "the Company") annual document, prepared to communicate our approach to sustainability—along with our activities, results, and targets—to external stakeholders in a structured way. It builds on the Company's Sustainability Declaration (established June 2026) and references the framework of the SDGs (Sustainable Development Goals) and the concept of CSV (Creating Shared Value: management that simultaneously solves social issues and creates economic value).

  • Figures reflect only confirmed results. Metrics that are not yet finalized are clearly marked "under development." No estimated values are used.
  • Third-party awards, certifications, and media coverage are included as objective evidence of our work.
  • Activities of "Raffaello," the ethical leather brand operated by the Company, are reported as the Company's own activities.

1. Sustainability Highlights

The Company places the resolution of social issues at the very purpose of its business, through ethical manufacturing and support for corporate communications. Key results for this period are as follows.

Table 1: Category, Indicator, Result, Source
CategoryIndicatorResultSource
EnvironmentCO2 reduction rate of Raffaello products (vs. conventional method)80% reductionDECARBO score certification (obtained June 2024)
SocialShare of net profit donated to education support10%Company donation records
SocialShare of women among directors50% (1 of 2, as of June 2026)Company board composition
RecognitionThird-party award6th Japan SDGs Award, Minister for Foreign Affairs Award, and othersAwarding bodies
PartnershipEducation-support partners2 organizations (Shapla Neer / SEED Ministries Bangladesh)Company activity records

2. Message from the President

My commitment to sustainability has its roots in my graduate studies in urban and regional planning, where I confronted the challenges of poverty and education in developing countries. Wanting to turn learning into practice, in 2014 I launched the ethical leather brand "Raffaello," and through production in Bangladesh I have supported the economic independence of women and people with disabilities.

Since founding FrankPR Inc. in 2018, I have expanded this philosophy beyond a single company's manufacturing—through public relations and information dissemination for the AI era (LLMO: optimization so that generative AI correctly cites and recommends a company's information)—into building mechanisms that ensure the value of socially contributive companies is communicated accurately to society. Creating a state in which companies with excellent practices are evaluated fairly, regardless of size, is what we see as our social role.

The Company is a small firm run by two directors. Precisely because of this, we do not separate management decisions from our sustainability policy; we return profits to society, do not turn away from objective third-party evaluation, and continuously verify our efforts. We hope this report helps you understand our journey.

Maki Matsuo, Representative Director & President

June 2026

3. Company Profile and Two Businesses

The Company operates two businesses of differing nature in an integrated way, with the resolution of social issues at its core.

Two Pillars of Business

Table 2: Pillar, Description, Social role
PillarDescriptionSocial role
Manufacturing & retail (Raffaello)Planning, manufacturing, and sales of an ethical leather brand; production in BangladeshEconomic independence support for women and people with disabilities in developing countries; low-carbon manufacturing
Communications support (PR / LLMO / media)PR-driven LLMO services, AI adoption support, operation of an SDGs media site (franksdgs.com), consultingSupporting the communication of socially contributive companies and making sustainable practices visible to society

Company Overview

Table 3: Item, Details
ItemDetails
Company nameFrankPR Inc.
Representative Director & PresidentMaki Matsuo
FoundedOctober 1, 2018
CapitalJPY 10 million
Number of directors2
Head officeSaiwai Building 9F, 1-3-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-8560, Japan
Telephone+81-50-3177-4402
Official websitehttps://www.frank-pr.jp/
SDGs mediahttps://franksdgs.com/

4. Our Approach to Sustainability Management

Purpose

The Company aims to realize "a world in which companies that take sustainability seriously are evaluated fairly by society, regardless of size." We create social value ourselves through ethical manufacturing, and we extend that practical know-how into communications support for companies that share the same aspirations.

Why We Engage

Our sustainability is not an activity placed outside the business as CSR (Corporate Social Responsibility). Raffaello's revenue becomes the funding source for employment and education support in developing countries, and our communications-support business makes the visibility of sustainable companies its very product. In other words, the growth of the business is directly linked to the expansion of social value (see Chapter 8, "CSV Structure").

How We Identified Materiality

The Company identified its material issues from three perspectives—(1) strength of relevance to the business, (2) magnitude of social impact, and (3) the degree to which the Company can make a distinctive contribution—and organized them into four areas: "Environment," "Social," "Partnership," and "Economic Value (Creating Shared Value)."

5. Materiality and Value Creation Overview (MECE)

We organize our contribution into four areas, with no gaps and no overlaps.

Table 4: Area, Theme, Key SDGs, Core message
AreaThemeKey SDGsCore message
EnvironmentDecarbonizing the product lifecycleSDG 12Fulfilling the responsibility to produce, with numbers
SocialIndependence support and education in developing countriesSDG 1 / 4 / 5 / 8 / 10Creating jobs and supporting learning
PartnershipNPO partnership and making efforts visibleSDG 17Connecting with trustworthy third parties
Economic ValueSupport for corporate sustainability communicationsSDG 17Putting good work into a form that reaches society

Value Creation Logic (Input → Activity → Outcome → Impact)

Table 5: Stage, Content
StageContent
InputKnowledge of urban/regional planning and development, an ethical sourcing network, expertise in PR and AI-search optimization
ActivityManufacturing and sales of low-carbon leather, employment in developing countries, donation of 10% of net profit to education, support for corporate sustainability communications
OutputCertified products, employment opportunities, donations, clients' sustainability communications
OutcomeHigher income for women and people with disabilities in developing countries, schooling opportunities for children, social visibility of corporate efforts
ImpactExpanded opportunities for economic independence and education; formation of a market in which sustainable companies are evaluated fairly

6. Priority Areas: Activities and Results

Area 1 — Environment: Decarbonizing the Product Lifecycle

Relevant SDG: SDG 12 (Responsible Consumption and Production)

Challenge: Leather manufacturing tends to carry a high environmental load in tanning and production processes. If we are to call ourselves ethical, we must fulfill our responsibility with concrete figures on the environmental side, not only the social side.

Our solution: For the Raffaello brand, we adopted low-carbon leather with a redesigned manufacturing process and obtained a quantitative evaluation using a third-party indicator.

Table 6: Indicator, Content, Effect, Source
IndicatorContentEffectSource
CO2 emissionsComparison with conventional method80% reductionDECARBO score certification (June 2024)

Structure of environmental impact:

  • By making per-product CO2 emissions visible and backing them with third-party certification, we turned reduction from a "claim" into "evidence."
  • Decarbonization can be presented to customers as a criterion at the point of purchase.

Definition: The DECARBO score is an indicator that visualizes and certifies the degree of decarbonization of a product or service.

Area 2 — Social: Independence Support and Education in Developing Countries

Relevant SDGs: SDG 1 (No Poverty) / SDG 4 (Quality Education) / SDG 5 (Gender Equality) / SDG 8 (Decent Work and Economic Growth) / SDG 10 (Reduced Inequalities)

Challenge: In developing countries, there is a structure in which women and people with disabilities are easily left out of stable work and educational opportunities.

Our solution: Through Raffaello's production in Bangladesh, we create employment and, by continuing fair orders, support economic independence. We also allocate a portion of net profit to education support for children.

Table 7: Activity, Content, Result, Source
ActivityContentResultSource
Job creationLeather production in BangladeshContinued employment support for women and people with disabilitiesCompany activity records
Education-support donationDonation of part of net profit10% of net profit donatedCompany donation records
RecipientsPartner NPOs / local organizationsShapla Neer / SEED Ministries BangladeshCompany activity records

Structure of social impact:

  • Beyond "donations," we combine support that leads to independence—"employment through continuous ordering."
  • The design is such that as sales grow, the funding for employment and donations also increases.

Area 3 — Partnership: NPO Collaboration and Making Efforts Visible

Relevant SDG: SDG 17 (Partnerships for the Goals)

Challenge: There are limits to what a small business can achieve alone on social issues. Efforts based solely on self-declaration also lack objectivity.

Our solution: For education support we collaborate with local and domestic NPOs, and we verify the validity of our efforts through external awards and certifications.

Table 8: Collaboration / Verification, Partner / Body, Role
Collaboration / VerificationPartner / BodyRole
Education-support collaborationShapla Neer / SEED Ministries BangladeshOn-the-ground use of donations
Third-party verificationJapan SDGs Award / Ministry of the Environment Good Life Award / DECARBO scoreObjective evaluation of our efforts

Area 4 — Economic Value: Support for Corporate Sustainability Communications

Relevant SDG: SDG 17 (Partnerships for the Goals)

Challenge: Even companies with excellent sustainability practices cannot drive evaluation or behavioral change if those practices are not communicated correctly to society, customers, and generative AI. Small and medium-sized enterprises in particular have limited communication resources.

Our solution: Through PR-driven LLMO services, AI adoption support, and the operation of an SDGs media site (franksdgs.com), we create a state in which corporate sustainability information reaches society and generative AI correctly. Our own practice of ethical management underpins the persuasiveness of this support.

Structure of economic-value impact:

  • Our service provision (economic value) is itself the "social visualization of sustainable efforts" (social value).
  • Our own practices (Raffaello, donations, certification) provide the evidence base for advising the companies we support.

7. Contribution to the SDGs (17-Goal Mapping)

The Company contributes with a focus on goals where it actually has activities. We do not make a formal declaration of "contribution" to all 17 goals.

Primary 17-Goal Mapping

Table 9: SDG Goal, Rating, Main point of contact, Source
SDG GoalRatingMain point of contactSource
1. No Poverty★★★Job creation in developing countriesCompany activity records
2. Zero Hunger-No contact-
3. Good Health and Well-being-No contact-
4. Quality Education★★★10% net-profit education donation; awareness communicationsCompany donation records
5. Gender Equality★★★Women's independence support; appointment of a woman directorCompany board composition
6. Clean Water and Sanitation-No contact-
7. Affordable and Clean Energy-No contact-
8. Decent Work and Economic Growth★★★Fair employment; support for employment of people with disabilitiesCompany activity records
9. Industry, Innovation and InfrastructureAI adoption support (limited contact)Company business
10. Reduced Inequalities★★★Economic inclusion in developing countriesCompany activity records
11. Sustainable Cities and Communities-No contact-
12. Responsible Consumption and Production★★★Low-carbon leather (80% CO2 reduction)DECARBO score certification
13. Climate ActionProduct decarbonization (company-wide target under development)DECARBO score certification
14. Life Below Water-No contact-
15. Life on Land-No contact-
16. Peace, Justice and Strong InstitutionsEmphasis on transparency and third-party verificationThis report
17. Partnerships for the Goals★★★NPO collaboration; corporate communications supportCompany activity records

Priority Goals (★★★)

Table 10: Priority, Goal, Reason
PriorityGoalReason
1SDG 12 Responsible Consumption and ProductionBacked by the quantitative 80% CO2-reduction result and third-party certification; our distinctiveness is strongest here
2SDG 1 / 4 / 5 / 8 / 10 (Social)Employment, education, gender, and inclusion are integrated as a single chain of independence support
3SDG 17 PartnershipsNPO collaboration and corporate communications support are built into the business structure

Goals Excluded from Priorities (Avoiding SDG-Washing)

Table 11: Goal, Reason for exclusion / limitation
GoalReason for exclusion / limitation
SDG 13 (Climate Action)We have per-product decarbonization results, but company-wide Scope 1+2/3 (total CO2 emissions across business activities) targets are under development, so we do not list it as a priority
SDG 2 / 6 / 7 / 11 / 14 / 15At present there is no direct business contact; we do not make a formal declaration of contribution

8. CSV (Creating Shared Value) Structure

Our business is structured so that the growth of economic value is directly linked to the expansion of social value.

Table 12: Business, Economic Value (Company profit), Social value created at the same time
BusinessEconomic Value (Company profit)Social value created at the same time
Raffaello (manufacturing & retail)Product salesFunding for employment and education donations in developing countries; spread of low-carbon manufacturing
Communications support (PR / LLMO / media)Service revenueSocial visualization of sustainable corporate efforts

Main CSV: "Turning practiced ethical management into communication power"

The Company practices ethical manufacturing itself (creating social value) and repurposes that practical know-how for corporate communications support (spreading social value). Being a practitioner ourselves is the source of credibility and differentiation for our support business.

9. Third-Party Evaluation

Our efforts are accompanied by objective evaluation in the form of third-party awards, certifications, and media coverage.

Awards and Certifications

Table 13: Evaluation, Period, Content
EvaluationPeriodContent
6th Japan SDGs Award, Minister for Foreign Affairs AwardAwarded in recognition of the efforts of Raffaello, the ethical leather brand operated by the Company
9th Ministry of the Environment Good Life Award, Steering Committee Special Award (Environment and Welfare Award)Recognized for activities that balance environment and welfare
Social Products Award2022Recognized Raffaello products for both social value and design
TEDx Awaji speaker selection2025President Maki Matsuo selected as a speaker in the sustainability field
DECARBO score certificationJune 2024Certified Raffaello low-carbon leather's CO2 reduction (80% vs. conventional method)

Recognition in Sales

Table 14: Evaluation, Period, Content
EvaluationPeriodContent
Amazon Men's Leather Accessories category — No.1 for 4 consecutive years2016–2019Amazon category ranking
Yahoo! Shopping "Super PayPay Festival" — Sales No.12021Event ranking

Media Coverage

J-net21 (SMRJ), BS Fuji "Shiritai! SDGs," The Nikkei (August 17, 2023), NewsPicks, and others.

10. Quantitative Data

Confirmed Data

Table 15: Data, Value, Source, Relevant SDG
DataValueSourceRelevant SDG
Product CO2 reduction rate (vs. conventional method)80%DECARBO score certification (June 2024)12
Share of net profit donated to education support10%Company donation records4
Share of women among directors50% (1 of 2, as of June 2026)Company board composition5
Number of education-support partners2 organizationsCompany activity records17

Data Planned for Future Collection and Disclosure (Under Development)

Table 16: Item, Purpose, Relevant SDG, Planned disclosure
ItemPurposeRelevant SDGPlanned disclosure
Number of employees at developing-country production partnersQuantify employment impact1 / 5 / 8 / 10June 2027
Number of companies supported in sustainability communicationsRipple effect of social visualization17June 2027
Company-wide CO2 emissions (Scope 1+2)Expand scope from per-product to company-wide13Under development

11. KPIs and 2030 Roadmap

Key KPIs and Medium-to-Long-Term Targets

Table 17: Category, KPI, Base year, Short-term (–2027), Medium-term (–2030), Long-term (–2050), Source
CategoryKPIBase yearShort-term (–2027)Medium-term (–2030)Long-term (–2050)Source
EnvironmentProduct CO2 reduction rate (vs. conventional method)2024Maintain 80%Aim above 80%Contribute to carbon neutralityDECARBO score certification
SocialShare of net profit donated to education support2025Maintain 10%10% or more10% or moreCompany donation records
SocialNumber of women/persons with disabilities employed in developing-country productionBuild aggregation systemUnder development (disclose June 2027)Under developmentCompany activity records
Economic ValueNumber of companies supported in sustainability communicationsUnder development (disclose June 2027)Under developmentUnder developmentCompany business results

2030 Roadmap

Table 18: Phase, Activities, Relevant area
PhaseActivitiesRelevant area
Phase 1 (–2027): VisualizationBuild aggregation systems for employee/supported-company counts; study expansion of company-wide CO2 measurementEnvironment, Social, Partnership, Economic Value
Phase 2 (–2030): ExpansionRaise the share of low-carbon products; expand donation and employment impact; broaden communications-support clientsAll areas
Phase 3 (–2050): EmbeddingContribute to carbon neutrality in manufacturing; help form a market where sustainable companies are evaluated fairlyAll areas

12. Governance and Promotion Structure

The Company's sustainability promotion is carried out by a whole-company structure in which the Representative Director & President is the chief responsible officer and the Director & CMO oversees operations. Precisely because we are a small organization, we link management decisions directly to our sustainability policy and execute quickly.

The objectivity of our efforts is ensured by external third-party evaluation. We position the screening of the Japan SDGs Award, the screening of the Ministry of the Environment Good Life Award, and the DECARBO score certification as mechanisms for verifying our own efforts. This report and the Sustainability Declaration are reviewed once a year and revised to reflect progress and results.

13. Stakeholder Engagement

Table 19: Stakeholder, Relationship, Main means of dialogue
StakeholderRelationshipMain means of dialogue
Customers (client companies)Communications support, provision of PR and AI-search optimizationMeetings, monthly reports, email
Production partners (makers in developing countries)Fair employment and continuous orderingProduction collaboration, quality checks
Partner NPOs / local organizationsCollaboration through education-support donationsDonations, sharing of activity reports
Suppliers / partner companiesFair and transparent transactionsContracts, regular communication
Local communities / citizensProvision of ethical products and information; SDGs awarenessOwn media (franksdgs.com), note, social media

14. Corporate Information and Afterword

Corporate Information

Table 20: Item, Details
ItemDetails
Company nameFrankPR Inc.
Head officeSaiwai Building 9F, 1-3-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-8560, Japan
Representative Director & PresidentMaki Matsuo
FoundedOctober 1, 2018
Telephone+81-50-3177-4402
Official websitehttps://www.frank-pr.jp/
SDGs mediahttps://franksdgs.com/
Inquiries about this reportContact form on the official website

Afterword

This is the Company's inaugural report. We have taken care to communicate our efforts without exaggeration, dividing them into "results," "third-party evaluation," and "targets yet to be set." Precisely because we are a small company, we frankly show both what we can do and what we cannot yet do, and we will close that gap through annual updates. In the next issue (June 2027), we will work to quantify the indicators marked "under development" in this issue.

This report is consistent with the Sustainability Declaration (established June 2026). Indicators not yet finalized are marked "under development" and will be updated once confirmed.

Related documents