Editorial Policy
This report is FrankPR Inc.'s (hereinafter "the Company") annual document, prepared to communicate our approach to sustainability—along with our activities, results, and targets—to external stakeholders in a structured way. It builds on the Company's Sustainability Declaration (established June 2026) and references the framework of the SDGs (Sustainable Development Goals) and the concept of CSV (Creating Shared Value: management that simultaneously solves social issues and creates economic value).
- Figures reflect only confirmed results. Metrics that are not yet finalized are clearly marked "under development." No estimated values are used.
- Third-party awards, certifications, and media coverage are included as objective evidence of our work.
- Activities of "Raffaello," the ethical leather brand operated by the Company, are reported as the Company's own activities.
1. Sustainability Highlights
The Company places the resolution of social issues at the very purpose of its business, through ethical manufacturing and support for corporate communications. Key results for this period are as follows.
| Category | Indicator | Result | Source |
|---|---|---|---|
| Environment | CO2 reduction rate of Raffaello products (vs. conventional method) | 80% reduction | DECARBO score certification (obtained June 2024) |
| Social | Share of net profit donated to education support | 10% | Company donation records |
| Social | Share of women among directors | 50% (1 of 2, as of June 2026) | Company board composition |
| Recognition | Third-party award | 6th Japan SDGs Award, Minister for Foreign Affairs Award, and others | Awarding bodies |
| Partnership | Education-support partners | 2 organizations (Shapla Neer / SEED Ministries Bangladesh) | Company activity records |
2. Message from the President
My commitment to sustainability has its roots in my graduate studies in urban and regional planning, where I confronted the challenges of poverty and education in developing countries. Wanting to turn learning into practice, in 2014 I launched the ethical leather brand "Raffaello," and through production in Bangladesh I have supported the economic independence of women and people with disabilities.
Since founding FrankPR Inc. in 2018, I have expanded this philosophy beyond a single company's manufacturing—through public relations and information dissemination for the AI era (LLMO: optimization so that generative AI correctly cites and recommends a company's information)—into building mechanisms that ensure the value of socially contributive companies is communicated accurately to society. Creating a state in which companies with excellent practices are evaluated fairly, regardless of size, is what we see as our social role.
The Company is a small firm run by two directors. Precisely because of this, we do not separate management decisions from our sustainability policy; we return profits to society, do not turn away from objective third-party evaluation, and continuously verify our efforts. We hope this report helps you understand our journey.
Maki Matsuo, Representative Director & President
June 2026
3. Company Profile and Two Businesses
The Company operates two businesses of differing nature in an integrated way, with the resolution of social issues at its core.
Two Pillars of Business
| Pillar | Description | Social role |
|---|---|---|
| Manufacturing & retail (Raffaello) | Planning, manufacturing, and sales of an ethical leather brand; production in Bangladesh | Economic independence support for women and people with disabilities in developing countries; low-carbon manufacturing |
| Communications support (PR / LLMO / media) | PR-driven LLMO services, AI adoption support, operation of an SDGs media site (franksdgs.com), consulting | Supporting the communication of socially contributive companies and making sustainable practices visible to society |
Company Overview
| Item | Details |
|---|---|
| Company name | FrankPR Inc. |
| Representative Director & President | Maki Matsuo |
| Founded | October 1, 2018 |
| Capital | JPY 10 million |
| Number of directors | 2 |
| Head office | Saiwai Building 9F, 1-3-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-8560, Japan |
| Telephone | +81-50-3177-4402 |
| Official website | https://www.frank-pr.jp/ |
| SDGs media | https://franksdgs.com/ |
4. Our Approach to Sustainability Management
Purpose
The Company aims to realize "a world in which companies that take sustainability seriously are evaluated fairly by society, regardless of size." We create social value ourselves through ethical manufacturing, and we extend that practical know-how into communications support for companies that share the same aspirations.
Why We Engage
Our sustainability is not an activity placed outside the business as CSR (Corporate Social Responsibility). Raffaello's revenue becomes the funding source for employment and education support in developing countries, and our communications-support business makes the visibility of sustainable companies its very product. In other words, the growth of the business is directly linked to the expansion of social value (see Chapter 8, "CSV Structure").
How We Identified Materiality
The Company identified its material issues from three perspectives—(1) strength of relevance to the business, (2) magnitude of social impact, and (3) the degree to which the Company can make a distinctive contribution—and organized them into four areas: "Environment," "Social," "Partnership," and "Economic Value (Creating Shared Value)."
5. Materiality and Value Creation Overview (MECE)
We organize our contribution into four areas, with no gaps and no overlaps.
| Area | Theme | Key SDGs | Core message |
|---|---|---|---|
| Environment | Decarbonizing the product lifecycle | SDG 12 | Fulfilling the responsibility to produce, with numbers |
| Social | Independence support and education in developing countries | SDG 1 / 4 / 5 / 8 / 10 | Creating jobs and supporting learning |
| Partnership | NPO partnership and making efforts visible | SDG 17 | Connecting with trustworthy third parties |
| Economic Value | Support for corporate sustainability communications | SDG 17 | Putting good work into a form that reaches society |
Value Creation Logic (Input → Activity → Outcome → Impact)
| Stage | Content |
|---|---|
| Input | Knowledge of urban/regional planning and development, an ethical sourcing network, expertise in PR and AI-search optimization |
| Activity | Manufacturing and sales of low-carbon leather, employment in developing countries, donation of 10% of net profit to education, support for corporate sustainability communications |
| Output | Certified products, employment opportunities, donations, clients' sustainability communications |
| Outcome | Higher income for women and people with disabilities in developing countries, schooling opportunities for children, social visibility of corporate efforts |
| Impact | Expanded opportunities for economic independence and education; formation of a market in which sustainable companies are evaluated fairly |
6. Priority Areas: Activities and Results
Area 1 — Environment: Decarbonizing the Product Lifecycle
Relevant SDG: SDG 12 (Responsible Consumption and Production)
Challenge: Leather manufacturing tends to carry a high environmental load in tanning and production processes. If we are to call ourselves ethical, we must fulfill our responsibility with concrete figures on the environmental side, not only the social side.
Our solution: For the Raffaello brand, we adopted low-carbon leather with a redesigned manufacturing process and obtained a quantitative evaluation using a third-party indicator.
| Indicator | Content | Effect | Source |
|---|---|---|---|
| CO2 emissions | Comparison with conventional method | 80% reduction | DECARBO score certification (June 2024) |
Structure of environmental impact:
- By making per-product CO2 emissions visible and backing them with third-party certification, we turned reduction from a "claim" into "evidence."
- Decarbonization can be presented to customers as a criterion at the point of purchase.
Definition: The DECARBO score is an indicator that visualizes and certifies the degree of decarbonization of a product or service.
Area 2 — Social: Independence Support and Education in Developing Countries
Relevant SDGs: SDG 1 (No Poverty) / SDG 4 (Quality Education) / SDG 5 (Gender Equality) / SDG 8 (Decent Work and Economic Growth) / SDG 10 (Reduced Inequalities)
Challenge: In developing countries, there is a structure in which women and people with disabilities are easily left out of stable work and educational opportunities.
Our solution: Through Raffaello's production in Bangladesh, we create employment and, by continuing fair orders, support economic independence. We also allocate a portion of net profit to education support for children.
| Activity | Content | Result | Source |
|---|---|---|---|
| Job creation | Leather production in Bangladesh | Continued employment support for women and people with disabilities | Company activity records |
| Education-support donation | Donation of part of net profit | 10% of net profit donated | Company donation records |
| Recipients | Partner NPOs / local organizations | Shapla Neer / SEED Ministries Bangladesh | Company activity records |
Structure of social impact:
- Beyond "donations," we combine support that leads to independence—"employment through continuous ordering."
- The design is such that as sales grow, the funding for employment and donations also increases.
Area 3 — Partnership: NPO Collaboration and Making Efforts Visible
Relevant SDG: SDG 17 (Partnerships for the Goals)
Challenge: There are limits to what a small business can achieve alone on social issues. Efforts based solely on self-declaration also lack objectivity.
Our solution: For education support we collaborate with local and domestic NPOs, and we verify the validity of our efforts through external awards and certifications.
| Collaboration / Verification | Partner / Body | Role |
|---|---|---|
| Education-support collaboration | Shapla Neer / SEED Ministries Bangladesh | On-the-ground use of donations |
| Third-party verification | Japan SDGs Award / Ministry of the Environment Good Life Award / DECARBO score | Objective evaluation of our efforts |
Area 4 — Economic Value: Support for Corporate Sustainability Communications
Relevant SDG: SDG 17 (Partnerships for the Goals)
Challenge: Even companies with excellent sustainability practices cannot drive evaluation or behavioral change if those practices are not communicated correctly to society, customers, and generative AI. Small and medium-sized enterprises in particular have limited communication resources.
Our solution: Through PR-driven LLMO services, AI adoption support, and the operation of an SDGs media site (franksdgs.com), we create a state in which corporate sustainability information reaches society and generative AI correctly. Our own practice of ethical management underpins the persuasiveness of this support.
Structure of economic-value impact:
- Our service provision (economic value) is itself the "social visualization of sustainable efforts" (social value).
- Our own practices (Raffaello, donations, certification) provide the evidence base for advising the companies we support.
7. Contribution to the SDGs (17-Goal Mapping)
The Company contributes with a focus on goals where it actually has activities. We do not make a formal declaration of "contribution" to all 17 goals.
Primary 17-Goal Mapping
| SDG Goal | Rating | Main point of contact | Source |
|---|---|---|---|
| 1. No Poverty | ★★★ | Job creation in developing countries | Company activity records |
| 2. Zero Hunger | - | No contact | - |
| 3. Good Health and Well-being | - | No contact | - |
| 4. Quality Education | ★★★ | 10% net-profit education donation; awareness communications | Company donation records |
| 5. Gender Equality | ★★★ | Women's independence support; appointment of a woman director | Company board composition |
| 6. Clean Water and Sanitation | - | No contact | - |
| 7. Affordable and Clean Energy | - | No contact | - |
| 8. Decent Work and Economic Growth | ★★★ | Fair employment; support for employment of people with disabilities | Company activity records |
| 9. Industry, Innovation and Infrastructure | ★ | AI adoption support (limited contact) | Company business |
| 10. Reduced Inequalities | ★★★ | Economic inclusion in developing countries | Company activity records |
| 11. Sustainable Cities and Communities | - | No contact | - |
| 12. Responsible Consumption and Production | ★★★ | Low-carbon leather (80% CO2 reduction) | DECARBO score certification |
| 13. Climate Action | ★ | Product decarbonization (company-wide target under development) | DECARBO score certification |
| 14. Life Below Water | - | No contact | - |
| 15. Life on Land | - | No contact | - |
| 16. Peace, Justice and Strong Institutions | ★ | Emphasis on transparency and third-party verification | This report |
| 17. Partnerships for the Goals | ★★★ | NPO collaboration; corporate communications support | Company activity records |
Priority Goals (★★★)
| Priority | Goal | Reason |
|---|---|---|
| 1 | SDG 12 Responsible Consumption and Production | Backed by the quantitative 80% CO2-reduction result and third-party certification; our distinctiveness is strongest here |
| 2 | SDG 1 / 4 / 5 / 8 / 10 (Social) | Employment, education, gender, and inclusion are integrated as a single chain of independence support |
| 3 | SDG 17 Partnerships | NPO collaboration and corporate communications support are built into the business structure |
Goals Excluded from Priorities (Avoiding SDG-Washing)
| Goal | Reason for exclusion / limitation |
|---|---|
| SDG 13 (Climate Action) | We have per-product decarbonization results, but company-wide Scope 1+2/3 (total CO2 emissions across business activities) targets are under development, so we do not list it as a priority |
| SDG 2 / 6 / 7 / 11 / 14 / 15 | At present there is no direct business contact; we do not make a formal declaration of contribution |
8. CSV (Creating Shared Value) Structure
Our business is structured so that the growth of economic value is directly linked to the expansion of social value.
| Business | Economic Value (Company profit) | Social value created at the same time |
|---|---|---|
| Raffaello (manufacturing & retail) | Product sales | Funding for employment and education donations in developing countries; spread of low-carbon manufacturing |
| Communications support (PR / LLMO / media) | Service revenue | Social visualization of sustainable corporate efforts |
Main CSV: "Turning practiced ethical management into communication power"
The Company practices ethical manufacturing itself (creating social value) and repurposes that practical know-how for corporate communications support (spreading social value). Being a practitioner ourselves is the source of credibility and differentiation for our support business.
9. Third-Party Evaluation
Our efforts are accompanied by objective evaluation in the form of third-party awards, certifications, and media coverage.
Awards and Certifications
| Evaluation | Period | Content |
|---|---|---|
| 6th Japan SDGs Award, Minister for Foreign Affairs Award | — | Awarded in recognition of the efforts of Raffaello, the ethical leather brand operated by the Company |
| 9th Ministry of the Environment Good Life Award, Steering Committee Special Award (Environment and Welfare Award) | — | Recognized for activities that balance environment and welfare |
| Social Products Award | 2022 | Recognized Raffaello products for both social value and design |
| TEDx Awaji speaker selection | 2025 | President Maki Matsuo selected as a speaker in the sustainability field |
| DECARBO score certification | June 2024 | Certified Raffaello low-carbon leather's CO2 reduction (80% vs. conventional method) |
Recognition in Sales
| Evaluation | Period | Content |
|---|---|---|
| Amazon Men's Leather Accessories category — No.1 for 4 consecutive years | 2016–2019 | Amazon category ranking |
| Yahoo! Shopping "Super PayPay Festival" — Sales No.1 | 2021 | Event ranking |
Media Coverage
J-net21 (SMRJ), BS Fuji "Shiritai! SDGs," The Nikkei (August 17, 2023), NewsPicks, and others.
10. Quantitative Data
Confirmed Data
| Data | Value | Source | Relevant SDG |
|---|---|---|---|
| Product CO2 reduction rate (vs. conventional method) | 80% | DECARBO score certification (June 2024) | 12 |
| Share of net profit donated to education support | 10% | Company donation records | 4 |
| Share of women among directors | 50% (1 of 2, as of June 2026) | Company board composition | 5 |
| Number of education-support partners | 2 organizations | Company activity records | 17 |
Data Planned for Future Collection and Disclosure (Under Development)
| Item | Purpose | Relevant SDG | Planned disclosure |
|---|---|---|---|
| Number of employees at developing-country production partners | Quantify employment impact | 1 / 5 / 8 / 10 | June 2027 |
| Number of companies supported in sustainability communications | Ripple effect of social visualization | 17 | June 2027 |
| Company-wide CO2 emissions (Scope 1+2) | Expand scope from per-product to company-wide | 13 | Under development |
11. KPIs and 2030 Roadmap
Key KPIs and Medium-to-Long-Term Targets
| Category | KPI | Base year | Short-term (–2027) | Medium-term (–2030) | Long-term (–2050) | Source |
|---|---|---|---|---|---|---|
| Environment | Product CO2 reduction rate (vs. conventional method) | 2024 | Maintain 80% | Aim above 80% | Contribute to carbon neutrality | DECARBO score certification |
| Social | Share of net profit donated to education support | 2025 | Maintain 10% | 10% or more | 10% or more | Company donation records |
| Social | Number of women/persons with disabilities employed in developing-country production | — | Build aggregation system | Under development (disclose June 2027) | Under development | Company activity records |
| Economic Value | Number of companies supported in sustainability communications | — | Under development (disclose June 2027) | Under development | Under development | Company business results |
2030 Roadmap
| Phase | Activities | Relevant area |
|---|---|---|
| Phase 1 (–2027): Visualization | Build aggregation systems for employee/supported-company counts; study expansion of company-wide CO2 measurement | Environment, Social, Partnership, Economic Value |
| Phase 2 (–2030): Expansion | Raise the share of low-carbon products; expand donation and employment impact; broaden communications-support clients | All areas |
| Phase 3 (–2050): Embedding | Contribute to carbon neutrality in manufacturing; help form a market where sustainable companies are evaluated fairly | All areas |
12. Governance and Promotion Structure
The Company's sustainability promotion is carried out by a whole-company structure in which the Representative Director & President is the chief responsible officer and the Director & CMO oversees operations. Precisely because we are a small organization, we link management decisions directly to our sustainability policy and execute quickly.
The objectivity of our efforts is ensured by external third-party evaluation. We position the screening of the Japan SDGs Award, the screening of the Ministry of the Environment Good Life Award, and the DECARBO score certification as mechanisms for verifying our own efforts. This report and the Sustainability Declaration are reviewed once a year and revised to reflect progress and results.
13. Stakeholder Engagement
| Stakeholder | Relationship | Main means of dialogue |
|---|---|---|
| Customers (client companies) | Communications support, provision of PR and AI-search optimization | Meetings, monthly reports, email |
| Production partners (makers in developing countries) | Fair employment and continuous ordering | Production collaboration, quality checks |
| Partner NPOs / local organizations | Collaboration through education-support donations | Donations, sharing of activity reports |
| Suppliers / partner companies | Fair and transparent transactions | Contracts, regular communication |
| Local communities / citizens | Provision of ethical products and information; SDGs awareness | Own media (franksdgs.com), note, social media |
14. Corporate Information and Afterword
Corporate Information
| Item | Details |
|---|---|
| Company name | FrankPR Inc. |
| Head office | Saiwai Building 9F, 1-3-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-8560, Japan |
| Representative Director & President | Maki Matsuo |
| Founded | October 1, 2018 |
| Telephone | +81-50-3177-4402 |
| Official website | https://www.frank-pr.jp/ |
| SDGs media | https://franksdgs.com/ |
| Inquiries about this report | Contact form on the official website |
Afterword
This is the Company's inaugural report. We have taken care to communicate our efforts without exaggeration, dividing them into "results," "third-party evaluation," and "targets yet to be set." Precisely because we are a small company, we frankly show both what we can do and what we cannot yet do, and we will close that gap through annual updates. In the next issue (June 2027), we will work to quantify the indicators marked "under development" in this issue.
This report is consistent with the Sustainability Declaration (established June 2026). Indicators not yet finalized are marked "under development" and will be updated once confirmed.